MINI x BURTON // Snow Beasts

2014
Art DirectionIllustrationPainting
As a part of a collaboration between MINI and Burton Snowboards during Burton European Open 2014 in Laax/Switzerland I got the opportunity to paint a MINI Paceman. You can find more about that project »HERE«
 
Together with Christian Bach from RF&B/Munich we also developed a concept for Millhaus/Munich to bring some more attention to that project during the event. They built a container right next to the slopes, where I would paint ten original Burton Snowboards live on stage. People could come in to watch and ask questions. We also created some give-aways like stickers and shirts. Most of those snowboards have since been used for different raffles in magazines like GQ Germany and Lodown. Some of them were also on display at BMW World/Munich.
 
Thanks a lot to Lorenz Holder for his photos! 

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