A New Día

For an immersive art installation by Estrella Jalisco for Día de los Muertos 2019, I developed a key visual and as well as six icons together with Virtue Worldwide. The main task was to integrate the typical symbols of the event - like butterflies, marigolds, skulls, alebrijes - and create one central image, that would later be used for posters, flyers, online banners, screens etc... Additionally, I created six icons specifically for those symbols. In some simplified versions, we later also used parts of my illustrations for gobos, that would later illuminate the outside walls of Wisdome LA, our location in Downtown Los Angeles.

Key Visual



The guys from Virtue Worldwide later reworked my graphics, resulting in these nice animations.


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